Description
Danone’s mission is to bring health through food to as many people as possible. Healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.
Participate to our food revolution movement as an Assistant Marketing IFFO Cereals Central Africa by joining our team in Douala!
Danone cameroon is looking for an Assistant Marketing
Type of contract: CDD
CONTEXT AND PURPOSE
A DNAO Growth objective mainly goes through the developing of our positions on the Baby food market. Given the stakes related to the specific character of infant nutrition, theAssistant Marketing Trainee Central Africawill report to theHead of Marketing Central Africa Cluster.
Missions / Responsabilités / Activités
His/her main missions are:
- Support the Central Team based in France and Local team in developing and identifying key categories and brands growth drivers
- Implement relevant actions plans, to achieve the company’s top line growth objectives, in Central African countries
- Drive relationships with external creative, media and BTL agencies to execute activation programs efficiently, in line with countries’ marketing plan and A&P budget.
- Develop brand awareness & visibility, consumer conversion, top line and market share growth for current (assigned) portfolio and deliver successful launch activations for new products, in line with ELN DNA&O Central strategy.
- Manage budget efficiently
Your mission General Marketing:
- Monitor and develop the growth of Central African markets
- Develop and implement promotional activities in line with Cluster strategy
- Coordinate cross-regional projects in Cluster countries, liaising with regional (FSSA) supply, finance & local sales teams.
- Develop demand and affinity for BLEDINA brands in line with ELN DNA&O Central team / strategy:
- Manage BTL Agencies to develop execution ideas, promotional events and materials, to be used for brands communication & activations, in line with World Health Organisation’s and internal guidelines
- Develop and manage consumers/shoppers/prescribers’ promotions and events
- Monitor and measure BTL activities impact for existing and new brand campaigns
Specific activities:
- Performance tracking
- Monitor and report marketing activations’ results to Management, using KPI’s internal Scorecards and other (team /trade/ consumers/ shoppers) feedback
- Monitor local/regional invoicing and ensure appropriate sign off, supplier contracts / payment, in line with group and local regulatory requirements
- Prioritize and manage A&P budget.
- Team Cooperation, Leadership & Management
- Support Medical and Sales teams ’shoppers’/prescribers initiatives
- Develop direct reports
Compétences / Exigences / Qualités
- Education: Bachelor’s degree in Marketing, Business or a related field.
- Work Experience: Prior significant similar experience is preferred in communications, brand activations, brand management, digital/social media experience welcome
- Skills: Creative, Innovative, Independent, Self-Starter, Adaptable, Knowledge of Media & Social-media, Marketing foundations, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Public Speaking, Writing, Interpersonal Communication, Attention to detail, Organization, Multi-Tasker, Good presentation skills, Bilingual, Proficiency in MS Excel & PowerPoint, People and Stakeholder Management
- Behavioral requirements: ethics, integrity, trust, accountability, positive, winning attitude and commitment, team player, ability to multitask and perform under tight deadlines
Profil du candidat
» Niveau Académique Minimum: Licence
Instructions de candidature
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