Monday, June 24, 2024
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Job offer: BAP Marketing Manager

Binance, the world’s leading blockchain ecosystem and digital asset exchange, is seeking a dynamic BAP Marketing Manager to join our Africa Marketing team.

Your Mission:

Accelerate cryptocurrency adoption in the Francophone market by crafting and executing impactful marketing campaigns that resonate with the audience.

Your Impact:

  • Design and implement product-focused campaigns, content marketing strategies, social media engagement, and affiliate partnerships to drive user acquisition.
  • Cultivate and expand relationships with strategic marketing partners, experiment with channels, refine audience messaging, and ensure accountability for spending.
  • Develop and execute integrated campaigns, from initial strategy and briefing to performance measurement.
  • Establish a robust paid and organic experimentation framework, encompassing creative, app store optimization, and landing page optimization, to enhance ROI.
  • Lead retention marketing strategies and lifecycle campaigns.
  • Contribute to shaping the Binance brand in key Francophone markets.
  • Analyze campaign effectiveness and provide data-driven recommendations.

Your Expertise:

  • Proven marketing experience, ideally in Fintech/B2C mobile, community-driven brands, or Web3.
  • An execution-oriented mindset with the drive, humility, and resourcefulness to achieve results.
  • A keen interest in and knowledge of crypto, blockchain, and technology.
  • Fluency in written and spoken French (essential).
  • Ability to work independently.
  • A university degree in Marketing (preferred).
  • Strong coordination skills and a strategic marketing mindset.
  • Familiarity with online and offline marketing channels, including social media, community management, and event management.
  • Demonstrated experience in growing and managing a user base.

Why Binance:

  • Join the world’s leading blockchain ecosystem with exceptional career development opportunities.
  • Collaborate with diverse, top-tier talent in an environment that fosters continuous learning and growth.
  • Engage in fast-paced, challenging, and unique projects.
  • Be part of a truly global organization with international teams and a flat structure.
  • Enjoy a competitive salary, flexible working hours, remote-first options, and a casual dress code.

Ready to be part of the Web3 revolution? Apply now!

Binance is committed to equal opportunity employment and values a diverse workforce. By submitting your application, you acknowledge and agree to our Candidate Privacy Notice.

N.B: Ne payez aucun frais pour obtenir un emploi



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