Job Offer: MARKETING OFFICER – BEETLE HERITAGE

Job Opportunity at Beetle Heritage – Douala

Position: Marketing Officer – Education Sector

The Bridge International School (TBIS) is seeking a strategic and dynamic Marketing Officer to lead our marketing efforts. This role requires a deep understanding of the education sector, outstanding digital marketing skills, and the ability to deliver powerful, mission-aligned campaigns.

 Key Responsibilities

1. Strategic Marketing & Enrollment Growth

• Design and optimize campaigns using data-driven insights

• Develop and implement strategies to boost student enrollment

• Communicate the school’s unique value proposition to prospective families

• Lead targeted digital marketing initiatives (SEO, PPC, social media, email)

• Organize community engagement activities (open days, school fairs, feeder school outreach)

2. Education Ecosystem Expertise

• Demonstrate deep understanding of curriculum frameworks and global education trends

• Analyze parental decision-making in international/private education

• Effectively position TBIS within a competitive educational landscape

3. Content Development & Communication

• Create engaging content across various platforms (brochures, newsletters, videos, blogs)

• Maintain clear and consistent messaging aligned with TBIS branding

• Deliver compelling presentations to students, parents, and stakeholders

4. Career Counseling & University Integration

• Align marketing with students’ post-secondary goals

• Cultivate relationships with universities; leverage alumni success stories

• Integrate university admission insights into marketing campaigns

5. Technology & Performance Measurement

• Use CRM tools (e.g., HubSpot, OpenApply), Google Analytics, and marketing platforms

• Define KPIs, track marketing ROI, and optimize performance

• Present actionable insights through clear, visual data reporting

Key Qualities & Competencies

• Visionary, proactive, and forward-thinking

• Strong project management and organizational skills

• Team player with collaborative mindset across academic and leadership teams

• Exceptional attention to detail while managing multiple campaigns

 Special Focus: Marketing a Boarding School in Cameroon

• Lead the launch of our new boarding program with targeted strategies

• Develop a mobile-optimized, bilingual website with SEO-rich content

• Highlight boarding life via drone videos, virtual tours, and testimonials

• Implement local and international digital advertising campaigns

• Build trust through transparent communication on pastoral care, safety, and extracurricular life

 Highly Desirable Attributes

• Experience in international education marketing or educational consulting

• Fluent in English and French

• Background in launching new programs or boarding schools

Creative Content Strategy

• Repurpose content: student blogs, alumni features, teacher spotlights

• Frequently update website and social media with student-centered content

• Promote school events, weekend programs, and community life to portray a holistic student experience

 Candidate Profile

• HND or Bachelor’s degree in Marketing or related field

• Minimum 3 years of marketing experience (experience in a school setting is a plus)

How to Apply?

Language Requirement: Only applications written in English will be considered.

To apply, send your Resume and Cover Letter with the subject:

Application for the position of MARKETING OFFICER – TBIS

To: recrutement@africafooddistribution.com

Deadline: 13 May 2025

N.B: Ne payez aucun frais pour obtenir un emploi