Job offer UBA: Marketing Communication Segment Manager

• Job Title: Marketing Communication Segment Manager (Product & Insights)
• Department: Marketing & Brand Communication
• Reporting Line: Head of Marketing & Brand Communication
• Location: Douala

UBA Cameroon is recruiting a Marketing Communication Segment Manager (Product & Insights) to support its services.

Job Purpose

Spearhead the analysis of UBA’s consumer behavior, identify market trends, and uncover opportunities to develop and execute product marketing strategies aimed at positioning UBA Cameroon as a leader across all significant industry metrics.

Key Accountabilities:

• Develop and execute comprehensive product marketing strategies for each business segment (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) to enhance brand visibility and achieve business objectives
• Stay informed about UBA’s annual product roadmap and conduct thorough testing before any product launch
• Create and implement impactful product promotions
• Spearhead communication plans and event schedules for each product
• Identify areas for productivity enhancement through statistical modeling, dashboard development, and ongoing monitoring
• Conduct benchmark and competitive analyses of market products, services, and pricing
• Foster a customer-centric culture and implement effective customer retention programs
• Expand the bank’s customer base in Cameroon and ensure high retention rates
• Ensure each product delivers a positive ROI and take corrective actions as needed
• Monitor advertising expenditures, analyze consumer behavior, and identify market trends and opportunities
• Submit reports and complete assigned tasks promptly

Minimum Education Qualifications:

• Bachelor’s Degree (MBA, MSC, MA, ML, and/or professional qualification required)

Work Experience:

• Minimum of 2-5 years of relevant banking experience or 3 years of non-banking but related experience

Key Competencies:

Knowledge

• Marketing, Product/service development & Management
• Experiential marketing
• Internal Brand Development/Engagement and Corporate Culture
• Insight Generation
• BTL and Digital Marketing

Skills/Competencies/Aptitudes:

• Product Marketing
• Multi-level Team leadership and management
• Project management & supervisory skills
• Written and verbal communication
• Interpersonal/relationship management
• Presentation skills
• Organization & coordination
• Prudent budget management
• Contractor/ Third-party negotiation & handling

Application Submission

Interested candidates should submit their resume and motivation letter to [email protected]. Please include the subject line “Marketing Communication Segment Manager (Product & Insights)” in your email.

The application deadline is August 24, 2024.

Only those candidates selected for further consideration will be contacted for an interview.

UBA Cameroon is an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace. We do not discriminate based on race, color, ethnicity, gender, marital status, disability, religion, belief, or age in our recruitment, training, career development, and promotion processes.

If you do not receive any communication from us within one month of this publication, please consider your application unsuccessful at this time.