Offre d’emploi: HEAD OF ROUTE TO CONSUMER

UNION CAMEROUNAISE DE BRASSERIES recherche actuellement pour le besoin de ses services 01 HEAD OF ROUTE TO CONSUMER.

COMMERCIAL & GROWTH DIRECTION

Missions

• Develop and implement a comprehensive route-to-market strategy that aligns with the company’s overall business objectives.
• Manage and optimize the company’s presence across various channels, including:
  1. Traditional trade
  2. Modern trade
  3. E-commerce
  4. Emerging channels
• Collaborate with logistics and distribution teams to ensure timely and cost-effective product delivery to customers.
• Gather and analyze data on customer and consumer behavior to inform RTC (Route-to-Consumer) strategies and continuously improve the route-to-market approach.
• Establish and track key performance indicators (KPIs) to measure the effectiveness of RTC strategies and identify areas for improvement.

Profil

• MBA or advanced degree required.
• Certifications in sales, marketing, or logistics are a plus (e.g., Certified Sales Professional (CSP) or Certified Professional in Logistics (CPL)).
• Minimum 15 years of experience in:
  1. Sales and commercial operations
  2. Field sales roles
  3. RTC leadership positions, preferably in the FMCG (Fast-Moving Consumer Goods) and total beverage sectors.
• Strong analytical, problem-solving, and decision-making abilities.

How to Apply

Interested candidates should:

1. Send their CV in PDF format to recrutement@sa-ucb.com.
2. Specify the reference “HoRTC012025” in the subject line of the email.

Applications must be submitted by 15/01/2025 at 5:00 PM.