Recrutemnt UBA: 02 Marketing Comunication Officer

Job Title: Marketing Communication Officer

Department: Marketing & Brand Communication

Reporting Line: Reports to Segment Manager Product & Insights

Contract Type: Permanent

Location: Douala

Number of Positions: 2

United Bank for Africa Cameroon SA (UBA) is recruiting 02 Marketing Comunication Officer

Job Purpose:

The primary objective is to enhance UBA’s comprehension of consumer behavior, analyze market trends, and identify opportunities. This will facilitate the development and execution of product marketing strategies aimed at positioning UBA Cameroon as a market leader across various industry metrics.

Key Accountabilities:

1. Support the development and execution of comprehensive product marketing strategies tailored to each business partner (Digital, Retail, Remittances, SME, Corporate, Trade, Treasury) aimed at enhancing brand visibility and achieving Business KPIs.
2. Monitor the annual UBA product roadmap and conduct rigorous testing prior to any product launch.
3. Conduct benchmarking and comparative analyses of market products, services, and pricing to drive informed decision-making.
4. Utilize data analysis and research methodologies, including data mining tools, to extract actionable insights.
5. Identify opportunities for productivity enhancement through statistical modeling, dashboard implementation, and ongoing monitoring.
6. Analyze user behaviors to identify common patterns or trends that can be leveraged to optimize product performance.
7. Conceptualize and implement compelling promotions for UBA products to drive customer engagement.
8. Expand the bank’s customer base throughout Cameroon while ensuring high levels of customer retention.
9. Monitor product ROI and initiate corrective actions as needed throughout the year.
10. Track advertising expenses, conduct consumer behavior research, and stay abreast of market trends and opportunities.
11. Ensure timely completion of reports and assigned tasks.

Minimum Education Qualifications:

1. Bachelor’s Degree minimum (MBA, MSC, MA, ML, and/or professional qualifications are mandatory).

Work Experience:

1. Minimum of 2-5 years of relevant banking experience.
2. Minimum of 3 years of non-banking but related experience.

Knowledge

1. Marketing & Communication Development
2. Products/Services Development & Management
3. Data Mining
4. Digital Marketing
5. Insight Generation

Skills/Competencies/Aptitudes

1. Product Marketing
2. Agile Project Management Support & Skills
3. Written and Verbal Communications
4. Presentation Skills, Dashboards, and Reports
5. Organization & Timely Delivery
6. Prudent Budget Management
7. Product Roadmap Development
8. Ability to Process Big Data/Database & Statistics Frameworks
9. Attention to Detail, Problem Solving & Critical Thinking
10. Market Research

Application Submission

Applicants are required to submit their resume and cover letter to [email protected], indicating the position title “Marketing Communication Officer” by March 27, 2024.

Please note that only candidates who are shortlisted will be contacted for further consideration and interview.

UBA Cameroon adheres to principles of meritocracy and inclusivity, and does not engage in discriminatory practices based on race, color, ethnicity, gender, marital status, disability, religion, belief, or age in recruitment, training, career development, and promotion processes.