Job offer: Head of Marketing – UBA Cameroon

UBA Cameroon – United Bank for Africa is currently recruiting a Head of Marketing & Brand Communication to lead brand strategy, drive customer engagement, and support business growth in line with UBA Group’s global vision

• Job Opportunity: Head of Marketing & Brand Communication
• Job Title: Head of Marketing & Brand Communication
• Department: Marketing & Brand Communication
• Reporting Line: Managing Director / Chief Executive Officer (CEO)
• Location: Head Office

Job Objective

The Head of Marketing & Brand Communication is responsible for developing and executing a bold and results-driven marketing and communications strategy that strengthens the UBA brand in line with the Group’s global vision. The role also aims to foster an exceptional customer service culture across the Bank, both internally and externally.

Key Roles & Responsibilities

Marketing, Brand & Communication Strategy

• Develop, implement, and manage the Bank’s overall marketing, brand, and communication strategy.
• Design and execute comprehensive marketing and brand development initiatives to drive market penetration across targeted sub-segments, including brand positioning, product appeal, social media engagement, and promotional campaigns.

• Champion all marketing and promotional activities targeted at product-based market segments.

Business Growth & Customer Engagement

• Drive customer acquisition and ensure long-term customer retention.
• Ensure optimal product uptake and usage across the Bank’s customer base.
• Continuously improve marketing communication approaches and develop incentive programs to support the sales team in achieving performance targets.

Customer Service & Stakeholder Management

• Promote a strong customer service culture across all levels of the Bank.
• Resolve key customer service issues related to marketing communication deployment.
• Build and maintain strong relationships with internal and external stakeholders.

Performance Monitoring & Industry Awareness

• Monitor and evaluate the effectiveness of promotional initiatives to ensure profitability.
• Prepare and deliver presentations on marketing and communication strategies when required.
• Stay informed on emerging industry trends, digital platforms, and best practices.

Key Performance Indicators (KPIs)

• Number of new customers acquired through marketing channels
• Profitability generated from promotional initiatives
• Average number of products per customer

Qualifications Required

Education

• Minimum of a First Degree in Creative Arts, Marketing, Communications, or a related field.
• A higher degree (MBA), professional certifications, or equivalent qualifications are mandatory.

Experience

• Minimum of 5 to 8 years of combined management and communications experience in a structured organization.
• Proven experience in designing and executing marketing, communications, and public relations strategies.

Key Competencies

Knowledge

• Business development and customer acquisition
• Event and product management
• Relationship management
• Banking policies, products, and services
• Strong understanding of digital media (E-Media) and the media/communications industry

Skills & Abilities

• Strong ability to assess customer needs and recommend appropriate products or services
• Excellent negotiation and relationship management skills
• Outstanding written and verbal communication skills, with the ability to convey complex information at all organizational levels
• Proven leadership capability
• Strong creative, strategic, and organizational skills
• Results-oriented mindset with strong problem-solving and analytical abilities

Application Process

Interested candidates are invited to submit their resume and motivation letter to: hcmrecruitcameroon@ubagroup.com Email subject line: Head Marketing & Brand Communication.

Application deadline: December 17, 2025, at 5:00 PM

Only shortlisted candidates will be contacted for the interview stage.
If you do not receive a response within one month after the publication date, please consider your application unsuccessful.