Job opportunity: Specialist – Data Mining
Department Description: Marketing
Brief Job Description:
Proactively collect, analyze, model internal data. Provide on an ongoing basis, a clear understanding of Customer behavior to implement segmentation, targeted campaign, upselling and cross selling. Lead the CVM program.
Detailed Job Description:
Operational Delivery
- Conduct deep analysis to identify segments and micro segments that will help to run targeted campaign.
- Conduct analysis for customer behavior and profiling to identify the right campaign for the right segment and micro segment
- Develop models to understand the effect of marketing and competitor actions upon each micro segment.
- Lead the Customer life cycle process at MTN Cameroon
- Provide in-MTNC assistance to both segments (Business and Consumer) in terms of Business Intelligence activities.
- Support both segments adopting a segmented approach for any business issue that might have an impact on revenue.
- Support both segments building and animating micro-segments.
- Support both segments analyzing the performance and profile of the segments identified and proposing corrective actions.
Reporting & Analytics:
- Provide inputs to the Manager (as required) relating to progress made within the sub-division and in accordance with the measurement metrics set by the organisation
Performance
- Provide input to the performance review against agreed KPIs
- Create and monitor plan for continuous improvement
- Improve productivity and quality through leading practice initiatives
Supervisory / Leadership / Managerial Tasks:
- Ability to work in a team
- Responsible for self-learning and development with guidance from the Manager
- Ensure cohesive working with the other team members
- Accountable for meeting and prioritising own targets / deadlines
- Provide information to the Manager on work accomplishments, individual / team challenges
- Review performance metric dashboards prepared on various performance metrics and provide input to the manager
Adhoc and Operational Meeting
- Participate and provide inputs in operational meetings as and when required
- Set up and manage adhoc meetings for day to day operational requirements as and when required
Escalations
- Timely notification of escalations to the Manager, SSH and the CoE
- Resolve escalations as per defined escalation / resolution procedures
Job Requirements
Education:
- At least 3 years University Degree in Statistics/or Data Mining should be very comfortable with the position
- Fluent in French and English
Experience:
- 2 years’ Experience in Statistics and Economy and significant experience in Data mining.
- 2 years’ experience in Data mining or Econometric modeling
- Experience in market basket Analysis, Value management or customer retention and loyalty
- At least 2 years Marketing experience
- Telecommunication experience is an added advantage
- Commercial experience and understanding (Ability to deliver commercial value)
- Project Management experience
- Knowledge of Consumer behavior and segmentation
- Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis
Additional Details:
Knowledge:
- Statistical modeling and multivariate analysis
- Segmentation techniques
- Scoring techniques
- Data Quality analysis
- Algorithm Knowledge
- Data mining and predictive analytics
- Forecasting techniques
- Reporting and performance analysis
- Project management
Skills/competencies:
- Organizational and coordination skills
- Extra good numerical mind
- Free statistical software skills (R, Tanagra, etc)
- Advanced statistical software skills ( SAS, SPAD, etc)
- Advanced use of Excel (Excel, VBA for Excel, etc)
- Data base Knowledge and specially SQL
- Good analytical skills
- Must be able to work under pressure
- Wide general culture
Behavioral qualities:
- Attention to detail
- Effective Communication
- Think systemically
- Conflict management
- Continuous improvement philosophy
- People interaction
- Planning and organization
- Problem solving
- Proactivity
- Results orientated
- Solution providing
- Strategic thinking
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