Job Description

Company Overview

Maviance PLC is a rapidly expanding digital financial services provider and technology consulting firm. As a key member of the Maviance Group—with sister companies in Germany, France, and the UK—Maviance PLC specializes in delivering tailored solutions and value-added services, as well as industry-specific web and mobile applications for the telecommunications, utilities, financial services sectors, and public institutions. Our work is focused primarily on emerging markets.

Based in Cameroon, Maviance PLC develops, operates, and scales a digital platform designed to expand access to financial services for individuals, businesses, and government entities across all income levels. Our service offerings include bill and payment aggregation, retail payments, agent banking, and corporate/bulk payments.

We are currently in an ambitious growth phase, both within Cameroon and across the CEMAC (Central African Economic and Monetary Community) region. Our strategic objective is to establish ourselves as the leading player in the fintech and digital financial services space in the region.

Position Summary

To support this growth, we are seeking a Marketing Manager to lead our marketing strategy and drive brand visibility. The ideal candidate will have strong leadership capabilities, a deep understanding of digital marketing, and a proven track record in planning and executing successful marketing campaigns. This individual will play a key role in analyzing market dynamics, shaping our marketing roadmap, and collaborating with cross-functional teams to ensure alignment with business objectives.

Location: Douala, Littoral Region, Cameroon

Marketing Manager – Roles and Responsibilities

Maviance PLC is looking for an experienced Marketing Manager to lead strategic initiatives that drive product positioning, market growth, and customer engagement. This role requires a proactive and analytical leader who can manage marketing operations and cross-functional collaborations from planning to execution.

Key Responsibilities

• Develop and implement market segmentation strategies to target key customer groups effectively.

• Create strong differentiation strategies to position products clearly and competitively in the market.

• Conduct market research, surveys, and benchmarking to gather insights on trends, customer needs, and competitors.

• Analyze collected data to generate actionable insights that support both marketing strategies and product development.

• Prepare detailed reports and presentations to communicate key findings and recommendations to internal stakeholders.

• Manage the entire product lifecycle, from concept and launch to post-launch performance and optimization.

• Collaborate with cross-functional teams to build product roadmaps, marketing plans, and go-to-market strategies.

• Track and improve product performance based on feedback, analytics, and market shifts.

• Lead and oversee marketing projects, ensuring they are completed on time and aligned with company objectives.

• Develop project timelines, allocate budgets, and measure performance against defined KPIs.

• Coordinate efforts between internal departments and external partners to ensure smooth project delivery.

• Design and deliver training programs for internal teams on new products, tools, and strategies.

• Offer continuous support to ensure effective execution of marketing plans and initiatives.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is a strong advantage.

• Minimum of 5 years of experience in marketing roles, including at least 2 years in a leadership or managerial role.

• Hands-on experience with CRM platforms and marketing automation tools.

• Strong analytical skills with a proven ability to leverage data for marketing decisions.

• Comfortable working in a fast-paced environment, adapting quickly to market trends and business needs.

• Skilled in tailoring campaigns for diverse markets and multicultural audiences.

• Creative thinker with the ability to build engaging, high-impact campaigns.

• Interest in technology and its potential to drive meaningful social change.

• Willing to travel as needed for client meetings and industry events.