Location: Douala
Job Purpose:
Work with Advertising Manager in the field execution of validated Communication Campaigns across national territory
Operational Delivery:
- Ensure timely production, deployment and display of all communications material as per Communication objectives & plan
- Assist advertising agency, productions houses, Web Masters on the development and production of traditional and digital media material (TV, Radio, Website)
- Establish strong relationships with key stakeholders inside and outside the organization in order to provide alternative print executions, for tactical campaigns (promotions, special offers)
- Prepare and execute Communication Brief to all external (Advertising, Media Agency)
- Follow-up delivery, inventory, dispatching of Advertising Material across regions and provide monthly related status report
- Manage and evaluate external agencies communication execution and customer experience (campaign message understanding and recall)
- Monitor and analyse Brand awareness and affinity score, get Campaigns feed-back among customers to provide insight and guidance to Advertising Manager
- Develop and deploy advertising /campaign material for internal communication
- Develop new and creative channels in line with Campaigns objectives and Customer target profile / behaviour (customers daily routines)
- Monitor and Challenge Media buying agency’s media placement propositions and provide cost effective recommendations
- Develop communications campaigns placement and exposure on Digital platforms: SMS, Notifications, IVR, Service centers screens…..
- Monitor media buying expenses/budget and ensure annual savings
- Follow-up tracking agency and provide report on executed media activity vs targets and vs competition (share of voice, brand visibility,…)
- Recommend, plan and execute media leveraging of key BTL and Sponsorship initiatives
- Establish strong relationships with key stakeholders inside and outside the organization in order to provide free publicity as much as possible (PR)
- Communicate key Media airing milestones to internal stakeholders: Corporate Communication, Service Center, Staff
- Analyse Media tracker report and provide insight & guidance to Media Manager
- Be the internal interface for all commercial related media solicitations and for external media suppliers (outdoor, TV, Radio, Press)
- Manage and evaluate external media buying /tracking agencies execution as per Contracts
- Staff Leadership and Management:
- Ability to work in a team
- Responsible for self-learning and development with guidance from the Manager
- Accountable for meeting and prioritising own targets / deadlines
- Provide information to the Manager on work accomplishments, individual / team challenges
- Lead team meetings and contribute on specialist / technical areas when required
- Review performance metric dashboards prepared on various performance metrics.
Education:
- Minimum of 3-year degree/diploma in Marketing, Communication or Management
- Fluent in English and French
Experience:
- At least 2 years communication strategy, copy writing and advertising development, media planning
- At least 2 years in managing relationship and executing communication campaigns with suppliers (Printers, Production houses, Media)
- Good experience in Telecoms – CSM/Fixed line/Internet and Data business
- Good experience in point of sales communication
• Experience of /exposure to on-line Advertising
Knowledge:
- Operational Marketing
- Telecommunication Industry
- Third parties & Project management
- Advertising creative development
- Media planning management
- Telecommunications industry
- Media vehicle fees, purchase strategy
Skills/competencies:
- Self-motivated, self-starter who is willing to take initiative, ownership & accountability
- Strong analytical skills and fact based orientation in decision making
- Creative problem solving ability to business problems in complex matrix organization structure
- Ability to influence cross functional teams, cultivate relationships; build consensus & influence business partners
- Strong Copy writing capability
- Excellent oral, written and interpersonal skills
- Communication skills
- Negotiation skills
- Strong organizational & planning capability
- Excellent oral, written and interpersonal skills
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