Job opportunity: Insights Coordinator Trainee

CONTEXT AND PURPOSE

A DNAO Growth objective mainly goes through the developing of our positions on the Baby food market. Given the stakes related to the specific character of infant nutrition the insights coordinator Central Africa will report to Head of Marketing Central Africa Cluster. His/her main missions are:

• To support the Consumer planning/Insights agenda across the business, overseeing all research activity
• To support the unearthing of deep consumer understanding and insight that drives the development of brand strategy, positioning, activity and implementation.
• To Support the development of consumer-based marketing effectiveness evaluation-Post activations
• To play a supporting role in keeping marketing activities consumer focused and making recommendations that drive growth.

Dimension of the role

• With the competitiveness of the market and an increasing fight for market share each year, it’s imperative to fully understand our consumers and shoppers in order to inform our strategy and drive growth.
• The insights coordinator Trainee works across various brands,geographies across Central Africa supporting the Research agenda as well as being a key player in cross- functional teams and disciplines.
• Developing and managing relationships with Business Manager’s under the supervision of the marketing head , Sales and Marketing and externally ( 3rd part suppliers of services and Agencies)

Top 3-5 accountabilities:

• Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key initiatives
• Support the generation and implementation of consumer and shopper insight to facilitate Consumer Marketing initiatives.
• Coordinate both Quantitative and Qualitative market studies.

Qualification and experience required:

• University Degree in a business related field / Experience related to Marketing research could be an added advantage.
• Strong IT,Statistic, numerical and analytical skills would be a great advantage
• Bilingual French / English
• Behavioral requirements: ethics, integrity, trust, accountability, positive, winning attitude and commitment, team player, ability to multitask and perform under tight deadlines

Barriers to success:

• Inability to manage diverse agencies and stakeholders successfully.
• Insensitivity to local culture/environment which has an influence on consumers.
• Lack of attention to details
• Inability to prioritize
• Inability to use&master Excel