YOUR MISSION
General Marketing:
Monitor and develop the growth of Central African markets
- Develop and implement promotional activities in line with Cluster strategy
- Coordinate cross-regional projects in Cluster countries, liaising with regional (FSSA) supply, finance & local sales teams.
Develop demand and affinity for BLEDINA brands in line with ELN DNA&O Central team / strategy:
- Manage BTL Agencies to develop execution ideas, promotional events and materials, to be used for brands communication & activations, in line with World Health Organisation’s and internal guidelines
- Develop and manage consumers/shoppers/prescribers’ promotions and events
- Monitor and measure BTL activities impact for existing and new brand campaigns
Specific activities:
Performance tracking
- Monitor and report marketing activations’ results to Management, using KPI’s internal Scorecards and other (team /trade/ consumers/ shoppers) feedback
- Monitor local/regional invoicing and ensure appropriate sign off, supplier contracts / payment, in line with group and local regulatory requirements
- Prioritize and manage A&P budget.
Team Cooperation, Leadership & Management
- Support Medical and Sales teams ’shoppers’/prescribers initiatives
- Develop direct reports
PROFILE
- Education: Bachelor’s degree in Marketing, Business or a related field.
- Work Experience: Prior significant similar experience is preferred in communications, brand activations, brand management, digital/social media experience welcome
- Skills: Creative, Innovative, Independent, Self-Starter, Adaptable, Knowledge of Media & Social-media, Marketing foundations, Client Relationships, Research, Critical Thinking, Analysis, Leadership, Public Speaking, Writing, Interpersonal Communication, Attention to detail, Organization, Multi-Tasker, Good presentation skills, Bilingual, Proficiency in MS Excel & PowerPoint, People and Stakeholder Management
- Behavioral requirements: ethics, integrity, trust, accountability, positive, winning attitude and commitment, team player, ability to multitask and perform under tight deadlines
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